Outcome-Focused
Headline

Address the pain or desire

your audience has in one line.

Instantly communicate what the event is and why it matters right now. Include event time/date & format.

Example:
“Create a Content Plan You Can Stick To — Without Burning Out”

“A free live workshop on March 12 at 1pm ET (60 minutes, live on Zoom) for creators who want a simple, repeatable content system they can actually maintain.”

SAVE MY SPOT

Why This Event Exists

Benefit 1

The problem or challenge this event addresses

Benefit 2

Why this topic matters now,

What attendees are likely struggling with today

Benefit 3

What will be different after attending

Optional: Intro Video or Trailer

The video should be under 2 minutes

Give an idea of the content and instructor style

Example Video Direction:
A casual, direct-to-camera intro where the instructor:

Calls out the struggle (feeling scattered, inconsistent, overwhelmed by content)
Explains what attendees will walk away with (a clear content plan + next steps)
Shares how the session will feel (practical, no fluff, actionable)
Invites viewers to join live and save their spot

Example Talking Points:
“If you’re constantly wondering what to post, or you start strong and then fall off, this workshop is for you. I’m going to walk you through the exact process I use to plan content in a way that’s sustainable—so you leave with clarity, not another to-do list.”

Testimonials

Social proof makes signing up feel less risky.

The best testimonials have specific results or relatable stories. We recommend 3 testimonials.

Optionally include: screenshots, video clips

Daniel M.

Meet Your Instructor / Host

Build trust and showcase your expertise by including:

Photo and name of the instructor(s)
Why they’re qualified to guide members
Credentials, experience, or personal success story. Aka - answer “why should I trust you?”
Optional: Featured recognitions, awards, or media mentions

What You'll Learn/Experience

Key topics, themes, or takeaways

Skills, insights, or clarity attendees will gain

Any live elements if applicable (Q&A, coaching, interaction)

What makes this event different from watching a recording or free content

Frequently Asked Questions

Edit this question list to match your audience.

Is this live or recorded?

Will there be a replay?

What if I can’t attend live?

Final CTA for people who scroll all the way

Short reminder of the main outcome and event date/time reminder

Example:
“Ready to stop winging your content? Join me live on March 12 at 1pm ET and walk away with a content plan you can actually follow.”