👷 Build a Campaign That Gets You More Subscribers — Companion Guide

I want you to research [YOUR BRAND NAME] and the person behind it. My goal is to build a messaging project specific to this brand's voice, audience, and positioning. Focus on two things: 1. The brand and voice. Learn everything you can about the brand, the platform, and how they show up online. Pay specific attention to the creator's voice as it appears in captions, comments, existing messaging, and the content they create. I want to understand how this person naturally communicates so I can match that voice in everything I create. 2. The audience. Pay close attention to publicly available comments on social media platforms, YouTube, and anywhere the audience interacts with the brand. I want to understand customer sentiment, common problems, wins, goals, frustrations, desired outcomes, and the exact language the audience uses to describe their experience. Here are relevant links (skip any that don't apply): Website: | Instagram: | YouTube: | Facebook: | TikTok: | Membership/app site: | Other: Produce: 1. Brand voice summary (tone, patterns, recurring phrases, personality) 2. Audience summary (who they are, what stage they're in, what they care about) 3. Top 10 audience pains and desired outcomes (in their language, not marketing speak) 4. Messaging angles (strongest positioning opportunities based on what the audience responds to) 5. Proof themes (3–6 categories of evidence that support the brand's claims, with examples) 6. Content patterns (what gets engagement and why) 7. Contradictions or gaps (any disconnect between what the creator says and what the audience responds to) Fill in your links before hitting enter. Save the output when it finishes and add it to your project files.

Here is the campaign framework I want you to use for all campaign planning: [Campaign OS Playbook] https://membershipplus.uscreen.tv/pages/resources-campaign-os-playbook Campaign Types: Acquire New Members, Activate Existing Members, Reduce Churn, Upgrade Members, Reactivate Former Members. Every campaign follows four phases: Phase 1 - Build the Case: Articulate the problem, explain why past attempts failed, introduce method without pitching. No selling. Phase 2 - Open the Doors: Announce clearly, say who it's for and not for, show what happens when they join, address objections. Phase 3 - Convert: Hold discipline. No surprise discounts. Stick to the plan. Phase 4 - Build Momentum: Show inside, share early wins, normalize late entry, keep inviting. Angle Rotation: Each campaign uses 8 messaging angles (same CTA, different reason to join): Outcome, Mechanism, Anti-Pain, Identity, Logistics, Bonus Stack, Social Proof, Behind the Scenes. Measurement: Track daily (open rate, click rate, new members, one note). Debrief after (what moved, what stalled, 1–3 changes for next time). Log one row per campaign.

You have my brand voice material and audience research in this project. Use all of it. I'm planning a 14-day acquisition campaign to attract new members to my membership. Here's what I've defined: Who I'm targeting: [paste or type] The core tension: [paste your tension statement] The offer: [paste your outcome-framed offer] My value proposition: [paste your value prop] What success looks like: [your number] Using the four-phase campaign structure (Build the Case → Open the Doors → Convert → Build Momentum), generate: Part 1: Refined target audience description, sharpened core tension statement, campaign hook (one sentence) Part 2: Timeline mapped to the four phases, email sequence (subject lines + one-sentence description per email), content plan using angle rotation Part 3: CTA structure, offer framing, one objection-handling angle Write everything in my brand voice. If anything I wrote contradicts what's in my audience research, flag it.